Overview
An introduction to Public Relations will provide a complete overview of the role that integrated PR can play in communicating the aims, objectives and achievements of on organisation.
In this course, you will gain a clear understanding as to what PR is, an appreciation of the process of reaching and influencing stakeholders and an essential working knowledge of the communications skills the PR professional employs.
You will also understand how PR can integrate or support the other communications skills of media, marketing and advertising.
This is an interactive workshop, which will give you the chance to work in teams on actual PR campaign planning and implementation.
