Marketing Strategy Training Course, Marketing Strategy, Marketing Strategies

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Marketing & Communications Courses

Creating Marketing Strategy

Overview

To provide candidates with an understanding of how to develop and implement effective marketing strategies.

Prerequisites

You will be familiar with some aspects of marketing planning and taking a more strategic role in the construction and implementation of the plan.

Course Content

Definitions

Marketing – what does it really mean?
What is Marketing strategy?
What is a value statement?

Creating effective value statements

Different methods of creating value statements
How to use a good value statement

Creating and setting marketing objectives

What is a good objective?
Strategic marketing tools

Information systems

What should they contain?
Why are they useful?
Some examples
Benchmarking and reports

Frameworks for creating Marketing Strategy

Traditional frameworks
Flexible frameworks

Selling involving implementing Marketing Strategy

Issues around leadership and implementation
Internal communication

Other Relevant Courses

Course Booking Conditions

Duration

1 Day

Schedule

20th November 2008
16th January 2009
3rd March 2009

Prices

£395

All the bookings come with lunch, refreshments, course notes and post training support.

Costs

Studio Vouchers: £210

Harlequin Training