Marketing Plan, Sample Marketing Plan, Marketing Plan Training Course – harlequintraining.com

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Marketing & Communications Courses

Creating a Marketing Plan

Overview

To provide candidates with an outline Marketing Plan and some key tools to use in its construction

Prerequisites

You will be part of a team or leading a team who produces, implements and monitors the company marketing plan.

Course Content

Definitions

What is a marketing plan?
What is contained within a marketing plan?

Review of Mission, Vision, and Value statements

How is value created?
Business Models
How to measure a good statement from a bad one

The external planning process

Creating a market research plan
What is proof?
How much needs to be done?
Tools for analysing:
the competitive landscape
customers
Other relevant factors

The internal planning process

What are we good at?
A competency framework (people)
Product and service audit
Culture – what do we like doing?

Linking results to decisions and actions

Making good decisions
creating the formal plan for implementation
Creating the flexible plan for implementation

Other Relevant Courses

Course Booking Conditions

Duration

1 Day

Schedule

2nd December 2008
6th February 2009

Prices

£395

All the bookings come with lunch, refreshments, course notes and post training support.

Costs

Studio Vouchers: £210

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