Overview
Effective media relations will give you a clear understanding of the media including how it works, what it wants (and does not want) and how you can achieve the optimum media coverage for your organisation.
You will understand the difference between pro-active and re-active media relations, the different ways to reach and influence journalists and how and when to use them.
This is an interactive workshop, which will give you the chance to work in teams on real life media relations projects.
