Overview
The words you use to promote your business, product or service can have a real impact on prospective customers. In this one-day course, you’ll learn about the techniques used by professional writers in the marketing and advertising fields to persuade and convince their audience. Bring examples of your own work along to the session and have them critiqued by a former advertising creative director. You can then work alongside other delegates on exercises designed to improve your copy.
Prerequisites
You should be working in a field such as marketing, design or corporate communications, where writing is used as a persuasive tool.
